i-D x Marc Jacobs
THE PRE-PARTY @ Coachella
2023
After nearly a decade away, Marc Jacobs officially returned to the desert with i-D in lockstep, co-hosting a gimmick-free front yard takeover that was the pre-party destination for Coachella’s IYKYK crowd.
I pitched and led the strategy for i-D × Marc Jacobs Coachella Pre-Party from concept to launch, driving media, brand and event strategy while solving production and budget hurdles.
“They’re both such interesting brands on their own. I-D, I really love their editorials. They have a way of doing something different and also still meeting some of the fashion guidelines but taking their own chance. And then Marc — invite me to any Marc event, I’ll be there. I f–king love Marc Jacobs.”- bella thorne
