REFINERY29 x NEW BALANCE RUNNING: THIS IS WHY I RUN
A CROSS-PLATFORM STORYTELLING CAMPAIGN CELEBRATING WHY WOMEN RUN.
Launched during a key retail moment, I Run To told personal stories about why women run, connecting New Balance’s product to a broader emotional narrative.
Defined how the story would live across editorial, video, social, and paid.
Collaborated with editors, creative, media, and the client to align voice, timing, and formats.
Ensured each asset served a clear role in the funnel—awareness, engagement, or conversion.
Campaign Elements
SOCIAL
EDITORIAL
Human-centered articles with authentic stories from women runners featuring shoppable ad units.
Platform-optimized cuts to spark conversation and sharing.
PAID
Conversion-focused assets driving to retail and e-comm.
